Estimate your Amazon revenue and payout
Revenue is what customers pay; payout is what Amazon sends you after fees; profit is what is left after your own costs. This Amazon revenue calculator shows all three per month and per year, so you can plan cash flow, stock orders and ad budgets.
How to use it
- Enter your price and expected units sold per month.
- Add your product cost and the product size for FBA fees.
- See monthly and yearly revenue, Amazon payout and profit.
- Use the what-if table to see results at different sales levels.
FBA vs FBM
| FBA | FBM | |
|---|---|---|
| Who ships | Amazon | You |
| Prime badge | Yes | Only with Seller Fulfilled Prime |
| Fees | Fulfillment + storage | Your shipping and packaging |
| Best for | Small, fast-selling items | Large, slow or custom items |
The calculator shows both side by side for your product.
Planning tips
- Plan stock for 2–3 months of sales plus shipping time.
- Remember Amazon pays out every two weeks, and new sellers may have reserves.
- Revenue is not profit — always check margin with the Amazon profit calculator.
Revenue, payout and profit are three different numbers
| Number | What it means | Default example |
|---|---|---|
| Revenue | Units sold × selling price — what buyers pay | 200 × $19.99 = $3,998 |
| Amazon pays you | Revenue minus Amazon’s referral, FBA and storage fees | $2,250 |
| Net profit | Payout minus product cost, shipping to Amazon, ads, returns and the plan fee | about $950 a month |
New sellers often celebrate revenue. The number that pays your bills is the last one.
How to use it for planning
- Enter your price, product size and weight so the fees are right.
- Set units per month to a realistic number — start with what similar products sell, not your best day.
- Add your product cost, inbound shipping and an ad budget as a % of price.
- Read the monthly and yearly revenue, payout and profit.
What-if questions to try
- “What if I sell twice as many?” Double the units — profit roughly doubles, but so does the stock money you need up front.
- “What if ads cost more?” Raise the ad % from 8 to 15 and see how much of the profit disappears.
- “What if I raise the price by $2?” Even with fewer sales, the profit can go up.
Revenue numbers are only as good as the sales estimate. For per-sale detail see the Amazon profit calculator.