How much does TikTok Shop take from each sale?
On TikTok Shop the customer’s payment is not what you keep. TikTok deducts a referral fee on every order, and if a creator sold the product it also deducts the affiliate commission you agreed. With Fulfilled by TikTok (FBT) the fulfillment fee comes off your payout too. Then you still pay for the product, packaging, the shipping label, ads and returns. This TikTok Shop fee calculator adds all of it up, so you see what TikTok pays you, your average profit per order after returns and the price you need for the profit you want.
TikTok Shop fees in 2026
| Fee | United States | UK and EU |
|---|---|---|
| Referral fee | 6% for most categories; 5% for fine jewelry and pre-owned; 3% on the part of a pre-owned or collectible sale above $10,000 | 9% (UK since September 2024; Germany, France, Italy, Spain and Ireland since 8 January 2026) |
| New seller rate | 3% for 30 days when the first sale comes within 60 days of onboarding | EU: 4% for up to 60 days for new shops that complete the new-seller mission |
| Fixed fee per order | None | None |
| Refund administration fee | 20% of the refunded referral fee, max $5 per item | Check your local Seller Center |
| Creator (affiliate) commission | Set by you — often 10–20% of the item price, deducted from your payout | |
| Fulfilled by TikTok | From $4.28 per single-unit order (4 oz or less); storage free for the first 60 days | Local FBT rate card |
| Listing, setup or monthly fee | None | |
How the TikTok Shop referral fee is calculated
Referral fee = referral rate × (customer payment + platform discount − tax)
In practice that is your item price plus any shipping the buyer pays, minus any discount you fund yourself. Sales tax is not included, and discounts funded by TikTok do not lower your fee. Example: a $29.99 product with free shipping pays 6% × $29.99 = $1.80.
Worked example
A $29.99 skincare product that costs you $8.00, with $0.50 packaging, a $4.50 shipping label and $3.00 of ads per order. Half of the orders come from creators at 15% commission. Referral fee $1.80, creator commission $2.25 on average — TikTok pays you $25.94. After the product, packaging, shipping and ads you keep $9.94 on a kept order. With 5% of orders returned (half of them resold) the average profit is about $8.83 per order, a 29% margin. The break-even price is $19.25 and the most you could pay creators on every order is about 38%.
Creator commission: how much can you afford?
Creators drive most TikTok Shop sales, but every percent of commission comes out of your margin. The calculator shows the highest commission you can offer and still break even, and the Compare table shows your profit at 0%, 5%, 10%, 15%, 20%, 25% and 30%. Many sellers set a lower open-collaboration rate and pay a higher targeted rate only to creators with proven sales.
How to price a product for TikTok Shop
- Start with your full cost per order: product, packaging and the shipping label (or the FBT fee).
- Decide your creator budget: most TikTok Shop sales come from creators, so price as if a creator sells every unit. The calculator shows the highest commission you can afford.
- Add your ad cost per order: total GMV Max or Spark Ads spend for the product divided by its orders.
- Include returns: fashion and beauty often see 5–15% refunds. A returned order still costs you shipping, packaging and ads.
- Use “What price should I set?” to get the price for the profit or margin you want, then compare it with similar products on TikTok Shop.
Ways to keep more of each sale
- Offer free shipping in the price. The referral fee is charged on shipping the buyer pays too, so a free-shipping price is often simpler and converts better.
- Use two commission rates. A lower open-collaboration rate for everyone and a higher targeted rate for creators with proven sales.
- Bundle low-priced items. Shipping and packaging take a big share of a $10 order — a 2-pack or 3-pack spreads them out.
- Do not price on the new-seller rate. The 3% (US) or 4% (EU) rate ends after 30 or 60 days.
- Cut refunds. Clear photos, honest titles and size charts reduce returns. Our product listing generator and product background maker help with both.
TikTok Shop vs Amazon fees
TikTok Shop’s 6% US referral fee is much lower than Amazon’s usual 15%, but most TikTok sales carry a creator commission of 10–20% and often ad spend, so the total cost can end up similar. Compare the same product with the Amazon FBA fee calculator and the marketplace fee calculator before you choose where to put your stock.